Love Island USA, Kordell and Cheez-its are a WINNING combination!
Updated: Sep 16
I don't know about all of you but for the last few months, all that me and my friends could talk about was Love Island USA. "I came here for love" and all that. I know we’re not the only ones. I could go in-depth on the marketing genius that was this season of Love Island USA as a whole, but maybe I'll save that for another day. 😘
One of the funniest moments early on was when a girl (the icon, Serena) asked the boy (Kordell) she was coupled up with "What are your goals, long term?" As this conversation progresses, he mentions he wants to do sponsorships, specifically with Cheez-its. He proclaims he "can't get enough of Cheez-its!" I saw this clip all over TikTok and Cheez-its was being tagged in almost every single clip, telling them to get Kordell a sponsorship deal.
I won't fully spoil the end of the season, though it has been about a month since it came out, so tick-tock, the clock is ticking everyone! Serena and Kordell end up being a fan-favorite couple and do very well for themselves in the show. After they leave the island they do a few interviews, where many of the interviewers ask Kordell about the possibility of a Cheez-its sponsorship/brand deal. He keeps it light and fun, staying pretty noncommittal, telling the hosts about his new “Spicy White Cheddar” flavor idea. People were wondering when and if something would happen, as it would definitely be a first for anyone from Love Island USA to land a brand deal with this big of a household brand.
What did I see last week? It's official! Kordell launched his own mixed flavor box of Cheez-its as a limited online release, available for purchase on August 20th, 2024. The box includes white cheddar and hot n' spicy making Kordell's "Spicy White Cheddar" flavor almost fully come to life with no adjustment to Cheez-its current flavor catalog, a very smart move on their part. It was so successful that Cheez-its and Kordell coordinated another drop of the flavor on the 23rd of this month. This drop was just as successful, if not more, according to some in the comments section of his post announcing the next drop. The site crashed multiple times from increased traffic during the second drop. Is there more to come with this sponsorship? The Love Island USA fans seem to be itching for more!
Brand collaborations like this, tend to be pretty successful as there is a clear and seemingly genuine connection and/or adoration between the brand and the person they're collabing with. To me, this gives me the same warm fuzzy feeling that I get when I see someone who's made videos raving about a product for so long, finally getting a PR package of that product. This type of authenticity and genuine care in marketing is an amazing way for brands to cut through the noise that is so much of influencer marketing today. In my opinion, this is a great and timely partnership that benefits all parties involved that’s bursting with fun, since Kordell "can't get enough of Cheez-its!" Congratulations for achieving one of those long term goals so quickly, Kordell! 😄 ❤️
Kudos to the Cheez-its marketing department and Kordell's management team for giving Love Island USA fans exactly what they needed!
Here's an article from Today covering the announcement if you'd like a little more context: https://www.today.com/food/news/love-island-usa-kordell-beckham-cheez-it-sponsorship-rcna167219 (https://www.today.com/food/news/love-island-usa-kordell-beckham-cheez-it-sponsorship-rcna167219)
What are your thoughts? Have you been on the Love Island USA train? Are you really confused because the only thing you recognize in this post is Cheez-its? Let me know! 😁
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